Publicity Best Practices
Marketing the Recreational and Competitive dimensions of Pickleball can be fun too because the Pickleball story is unique and the game itself is contagious. The media loves to cover Pickleball because it is new and American and kind of “quirky”. It’s a game that can be played by grandmothers and their grandsons. It’s exercise without boredom. And it’s social! But, wait a minute, it can be competitive too! Did you see the TV coverage of the Michigan Senor Olympics!
The Publicity Section of the How-to Guide will focus on developing best practices for marketing Pickleball via the media, the Internet, sponsorships, branding, logos, etc.
The list of Publicity initiatives can include:
· Displaying the USAPA banner and encouraging volunteers to wear their USAPA Member t-shirts as often as possible
· Acquiring sponsorships from national, regional, and the states/provinces sources for events, tournaments, etc.
· Developing a generic press kit that can be customized for local use to promote new places to play, clinics, tournament, ladders, websites etc.
· Designing logos for geographical areas or individual locations that can be used for branding flyers, t-shirts, etc.
· Local branding where appropriate, e.g.
o “MI Pickleball” for the Michigan website
o “SE Michigan” to represent the cluster of 15+ places to play there
· Hosting instructional skills clinic prior to tournaments to promote participation